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New forum rule bans cookie stuffing

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AllanGardyne
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Joined: 02 Jul 2003
Posts: 5914
Location: by the beach, Australia

PostPosted: Tue Sep 02, 2008 7:21 am    Post subject: New forum rule bans cookie stuffing Reply with quote

I've just added a new rule to the forum instructions, banning cookie stuffing:

No Cookie Stuffing
Any forum member caught cookie stuffing will be banned. (Cookie stuffing sets a cookie without a user generated click. It steals commissions from affiliates who fairly generate clicks.)

What prompted this rule was a report that eBay is suing Shawn Hogan, the founder and President of Digital Point, and others for alleged cookie stuffing.

Quote:
eBay says the men devised software programs that, "unbeknownst to the [computer] user, redirected the user's computer to the eBay Web site without the user actually clicking on an eBay advertisement link, or even becoming aware that they had left the page they were previously viewing. As a result, the eBay site would be prompted to drop an eBay cookie on the user's computer even though the user never clicked on an eBay advertisement or even realized that their computer had ever visited the eBay site."


News item:
http://www.courthousenews.com/2008/08/26/eBay_Sues_Alleged_Cookie_Stuffers_.htm

Court document:
http://www.courthousenews.com/2008/08/26/eBay.pdf

Some affiliates have argued that cookie stuffing isn't illegal. Some say it's just unethical. This is going to be an interesting court case.
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quest



Joined: 13 Aug 2006
Posts: 954

PostPosted: Tue Sep 09, 2008 6:35 pm    Post subject: Reply with quote

They just make business harder for every Affiliate Marketer. How much longer until cookies become completely ineffective as affiliate tracking tools.

Ebay however is nos saint using money and influence to dominate ppc to the point competition is non existent.
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